Giorgio Armani was born on July 11, in 1934, in Italy. Armani is an iconic and unique fashion designer. His popularity skyrocketed in America in the 1980s with his men’s ‘power suits’. Armani attracted an enviable fashion following in the 80s with the unstructured jackets and soft trousers in mineral hues. With more than three decades in the business, Armani has enjoyed a longevity as a designer experienced by few others.
Edited's data plays into the trend too. The analysts saw a rise in ultra-feminine themes with floral patterns being particularly key. Out of the total floral-print offering, 40% of the items were dresses in both the UK and the U.S. Some of our personal favourites? Paco Rabanne (especially when paired with a cute cardigan), Prada (so many different, weird and wonderful takes on a very classic idea) and Richard Quinn (literally every editor cried at his show because the jaw-dropping dresses combined with live music from Freya Ridings was just too much beauty to handle).
Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.
If there's one styling trick that was put on the map at the tail end of 2018 and looks set to continue well into this winter, it's the idea of the double jumper, or scrumper, as we called it (because it's essentially about tying another jumper around your neck as a scarf). The concept has extended even further since then, with many designer using super-cosy knits from head to toe. The chicest and easiest way to do it is with the same colour or pattern.
The bohemian fashion style- always referred to commonly as the ‘boho’ look- can easily be described as a style that focuses mainly on wild and intricate patterns and exotic textures. They get most of their inspiration from gypsys and hippies, creating a standout finish with plenty of tie dye, geometrics, chains, fringes, and other eye-catching designs.