Vivienne Westwood, the godmother of punk, is considered one of the most unconventional and outspoken fashion designers in the world. Westwood’s fashions woke to fame in the late 1970s when her early designs helped shape the look of the punk rock movement. The highly influential shop changed its name and décor with every collection, and would later be credited for setting off both the punk trend and the new romantic wave. In 1981, Westwood launched her signature collection and has since continued to shock and amuse the fashion world with her hard-core Anglomania.
Son of Russian working class immigrants, Ralph Lauren has transformed himself into the sophisticated billionaire. His classic and preppy designs all draw upon an image of old world wealth and luxury, and he pioneered the concept of clothes as part of a lifestyle environment. Lauren worked in retail before developing a line of neckties. The brand he established, Polo, is now one part of an empire that includes fragrances, home furnishings and luxury clothing. Today, his five billion dollar business includes several clothing lines as well as perfumes, house ware, furniture and paint.
A designer with a notorious past, Christian Dior was also known for being in cahoots with the enemy during WWII, when he dressed Nazi wives and French collaborators in his designs. Despite this questionable choice, he still rose to prominence during the late-forties when the war was over…primarily due to his unparalleled mastery of line and shape. He gave women a desirable “flower silhouette” which always featured a nipped-in waist, a full, voluminous skirt, and a feminine, corseted bodice. Often, the hips of his suits and dresses were padded to balance the bust line and accentuate the wasp-waisted effect.
In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.
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As previously mentioned, punk spirit seized the London shows and definitely filtered into some during Paris. Alexander McQueen and Dior are two major luxury brands turning the rebellious signifiers of this look on their heads (studs! leather! mohair hole-y knits! plaid!), but you'll also find some homegrown talent pushing things into even wilder territory. Even if the more extreme ends of this trend aren't going to translate into the mass market, expect to see many tartan creations hitting shop floors over the coming months…
Ralph Lauren is worth $7.5 billion, and he got it all because of his fashion sense. In 1970, the first Polo logo was seen in Lauren’s line of women’s suits that was designed in the classic men’s style. Two years later, the famous short sleeve shirt with the Polo emblem appeared, and it soon became a classic. These shirts have been collected by men all over the world ever since. Lauren, on the other hand, has been collecting rare and classic cars. The collection is so unique that it has been featured in the Boston Museum of Fine Arts.
Yves Saint Laurent became popular in fashion circles due to his creativity in redesigning the clothes considered to be masculine into beautiful, feminine wardrobe for women. Perhaps, one of the most famous fashion designers in France, Yves was the first one to introduce power dressing for women in the form of “power suits” in the year 1966. He is also credited with designing the men’s smoking jacket. The most important fashion legacy which he has left behind is the “ready-to-wear” fashion clothing.
Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.[7][8][9]
Most fashion designers work for wholesalers or clothing manufacturers that produce clothing and accessory items for retailers, and employers are concentrated in New York and California. Self-employed fashion designers work in their own location, producing high-fashion items, custom-made or one-of-a-kind clothing, and some self-employed designers produce a line of clothing under their own name.
Known for balancing modern designs with traditional elegance, Vera Wang is arguably the most prominent designer of bridal wear in America. Wang introduced her first bridal collection in 1990 after fifteen years editing at Vogue and a two designing for Ralph Lauren. After spending more than a decade dressing countless stars for weddings and red carpets in her ultra-elegant, custom-made gowns (even publishing a book in 2001, “Vera Wang on Weddings”), it was a natural progression for Wang to introduce ready-to-wear in 2004.

With the elegant fashion style, refinement and glamour is key. The woman with this type of fashion style won’t step foot outside without looking her best, and pays close attention to creating a wardrobe filled head to toe with the most glamorous and classy pieces. She is a lover of all things that dazzle and wouldn’t be caught without her diamonds and jewels, as well as a very stunning outfit that makes heads turn. She’s the perfect combination of sophisticated and sexy!
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