Ralph Lauren is known for his desire to control every facet of his company’s image: some of his ex-employees tell tales of a control freak with a quick temper and little patience for mistakes. In fact, the whole Lauren saga, with its many reversals of fortune and huge comebacks, was recorded with biting accuracy in the nasty, unauthorized tell-all book, Genuine Authentic.

Son of Russian working class immigrants, Ralph Lauren has transformed himself into the sophisticated billionaire. His classic and preppy designs all draw upon an image of old world wealth and luxury, and he pioneered the concept of clothes as part of a lifestyle environment. Lauren worked in retail before developing a line of neckties. The brand he established, Polo, is now one part of an empire that includes fragrances, home furnishings and luxury clothing. Today, his five billion dollar business includes several clothing lines as well as perfumes, house ware, furniture and paint.
The top icon of fashion design, Elsa Schiaparelli was born on September 10, 1890, in Italy. After working at a boutique in New York, Schiaparelli moved to Paris, where she began designing her own clothes. Her work and sense of style shaped the look of fashion in the 1920s and ’30s, and her clothes were worn by some of the world’s most famous women, including American actress Greta Garbo. Schiaparelli died in Paris on November 13, 1973.

"Leather has become a key player in our wardrobes; it’s now much more accessibly priced and the breadth of styles means we can wear it all year long. Designers manipulated this fabrication which draped and felt like wool, cotton or silk," says von der Goltz. "Faux leather continues to be a rising trend, with Nanushka leading the way. Nearly half of our Nanushka buy for A/W 19 is made up of vegan leather looks."

To start designing it is important to understand the construction techniques to create basic skirts, bodices, jackets and coats, sleeves, trousers and collars. It is the key elements that form Western dress. To create a three dimensional shape on the figure and illustrate contemporary fashion design should know basic garment cutting and fitting method. Also follow the two-dimensional planning of construction, fastenings, performance and movement.

Preppy girls, often named simply ‘preps’, love to rock a college-inspired wardrobe. Their hangers are lined side to side with girly blouses with matching collared tees as well as a-line skirts and tights. Her hair is almost always amped up with a cute little headband and she usually wears glasses- whether she really needs to or not! This style may appear geeky and slightly luxurious, but the look itself is really not expensive and extravagant at all.
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