Yamamoto was born in Yokohama, Japan on October 3, 1943. He studied law at Keio University and graduated in 1966 with a law degree. He continued his studies on fashion design at the famous Bunkafukuso Gakuin, a fashion institute in Tokyo. Yamamoto blends the exotic and powerful designs of traditional Japanese dress with Western daywear, and achieves a unique, abstract style.  He is an uncompromising, nontraditional designer.  Yamamoto drapes and wraps the body in unstructured, loose, voluminous garments, similar in style and philosophy to those of Rei Kawakubo.  Many of his clothes have additional flaps, pockets and straps.

To get attractive design, the feel, handle and texture of fabrics is most essential. Fashion is a visual medium; so touch becomes increasingly important to express luxury looks at the fashion market. Textile technologists have made great improvements in the sensual aspects of fabric like how it feels, looking and behaves, in addition to treatments that can affect the look and feel of garments after they are made, for example, washes and abrasions. 

"The footwear update this season is the square toe; from By Far to Gianvito Rossi’s two-tone boot to neutral hues at Neous and Bottega Veneta's mule," says von der Goltz. "Wandler’s new footwear line has landed already, with the square toe a key signature detail across all styles." Add that to the fact that everyone's already wearing the trend at Paris Fashion Week and you've got yourself a very big trend in the making.
In 1995, Rodriguez became design director of TSE, where he presented the first ready-to-wear collections for men and women. In 1996, Carolyn Bessette asked Rodriguez to create the gown she wore to marry John F. Kennedy Jr, putting the designer firmly on the fashion radar. Rodriguez was soon appointed design director of Cerruti in Paris. After that a consequence, Loewe appointed Rodriguez as design director of the women’s ready to wear collection. Rodriguez held the position until 2001.
Thomas Burberry was born in 1835 in Brockham Green, Surrey. Burberry opened his own small clothing outfitters in Basingstoke in 1857. At that time Basingstoke was a small country town. Nowadays, the Burberry Group is a leading global fashion brand which now sells womenswear, menswear, non-apparel and children’s wear. It is famous for its iconic trademarked check design and British heritage branding.
Women who enjoy the artsy style tend to stay away from the traditional ‘trends’ of the fashion world and love to make a statement with their clothing. Oftentimes they will be the creator of their own fashions, designing and creating their own blouses, hats, and jackets. Each artsy style will be different per woman, as everyone has their own idea of what ‘art’ truly is. That’s what makes this particular fashion style so unconventional and interesting.
Christian Lacroix directs his devotion and talent for fantasy and theatrics to create true design spectacles. Lacroix arrived in the 80s with the opening of his fashion house and immediately set the world on fire with unexpected mixes of colors and patterns. “The idea of seeing everybody clad the same is not really my cup of tea“. This is one of the best quotes of Lacroix, fighting for unique and irreverent pieces in the world of fashion.
In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.

Research is a journey of questioning, exploring, conceptualizing and visualizing information generated by observation and investigation. Record the all research information’s and creates a rich visual archive which can be used to inspire your designs from theme to final detail. Research is the key direction to good design development. It is actual guideline to start fashion design development process.

Yves Saint Laurent started his brand in 1962 after working at the house of Dior, where he was famously appointed head designer at young age 21. Many of fashion’s most iconic creations can be attributed to YSL, including the women’s tuxedo jacket, the high-fashion peacoat, and the shirt dress. In addition to iconic clothing, he was also among the first designers to feature non-white models. Yves stayed at the brand until his retirement in 2002. He died in June 2008.


The girl next door. The classic style that’s been around for ages. This fashion style doesn’t pay attention to the latest trends and doesn’t involve anything wild or exotic. This trend focuses on simplicity and cuteness, with a striped tee, shorts, and tennis shoes enough to make her happy. At the end of the day, she just wants to be adorable and casual!
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