In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
"Butter-yellow hues offered a fresh new palette for the season, with brands incorporating head-to-toe looks in the shade across tailoring, eveningwear and outerwear, from Max Mara's layering look to Jil Sander’s knitted styles," says Tiffany Hsu, fashion buying director at Mytheresa. "I loved Jaquemus's power suit, which is a great workwear option worn with heels and one of his statement mini-bags. This color is the ideal alternative for minimalists—an alternative to classic black and beige hues, it lifts an outfit without being overly colorful."
In the fashion industry, every fashion designer should follow fashion design development process to design a new dress. Fashion design mainly influenced by cultural and social attitudes, and it has varied over time, place and religion. Fashion designing knowledge is mainly comes from the theoretical background. Students are learned step by step fashion design development process from their institute. All of these information’s are very important for the beginner. When developing your designs for a new collection involves many components like inspiration, drawing, color, design functionality, technical package, garment patterns and so on. 

Stella McCartney went fresh from graduation at Central Saint Martins to chief designer at Chloé in 1997. Le Style Stella – a raunchy mix of rock ‘n’ roll and girly glamour – established Chloé as the best selling label in Paris and its designer as a card-carrying member of the fashion aristocracy. In 2000, McCartney left Chloé and signed a deal with the Gucci Group to launch her successful signature label.
A vibrant fashion style is reserved for the lady who wants to say “Hey, look at ME, world!” This energetic and intense fashion style typically features garments with wild patterns and exaggerated embroidery as well as asymmetrical designs and tons of colors. Most of her wardrobe will be lined with super light and pastel colors that draw the attention of everyone’s eyes, no matter where it’s worn.
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