In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
London has long been the capital of the United Kingdom fashion industry and has a wide range of foreign designs which have integrated with modern British styles. Typical, British design is smart but innovative yet recently has become more and more unconventional, fusing traditional styles with modern techniques. Vintage styles play an important role in the British fashion and styling industry. Stylists regularly 'mix and match' the old with the new, which gives British style that unique, bohemian aesthetic that many of the other fashion capitals try to imitate. Irish fashion (both design and styling) is also heavily influenced by fashion trends from Britain.
Fashion design is customarily deemed to have started in the 19th century with Charles Frederick Worth was the first to have his decal sewn into garments. Fashion designers stab to design clothes which are serviceable as well as aesthetically pleasing. They deliberate who likes to wear a garment is. Fashion designers can vocation in a number of many ways.
In the 80’s, Ralph Lauren really became a force to be reckoned with, as his signature polo shirts for men, with their ubiquitous polo pony and rider, became coveted items for many different demographics. Available in every color of the rainbow, they lined his coffers and allowed him to put more money into his glamorous women’s wear lines; he especially enjoyed producing couture pieces and overseeing glossy runway shows.
Born in Rome in 1890 to an aristocratic mother and an intellectual father, Schiaparelli soon rebelled against the conventional life of the upper classes. Her desire for exploration and experimentation landed her in hot water as a teen, when she published a book of poems with decidedly sensual overtones. Her work deeply offended her parents, who punished her by placing her in a convent. Schiaparelli was so determined to escape from the nunnery that she initiated a hunger strike which resulted in her release. By her early twenties she had fled to London, where she could live under less scrutiny. Later, during a foray in New York, she joined with artist friends and they all made their way to Paris…
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The 66 years old diva, Donna Karan is one of the most influential fashion designers in the world. Her line of cloths was created for women to where when they are going to a cocktail party straight from work. Sleek and practical basics are mixed with glamorous and feminine pieces. To sum up, Donna Karan has left a lasting impact on the world of clothing, bringing uptown New York chic into the mainstream.
An homage to Karl Lagerfeld or just a coincidence, bouclé and tweeds are back on the fashion menu and looking particularly natty in jacket form. It's a trend we know the high street does well (Zara are particularly skilled in this department), so I'd imagine this will become available at a lower price point and may take the place of your parka/biker/bombers when it comes to flinging a jacket over any given outfit. You could go the whole nine yards and wear it with a matching skirt (see Gucci) or dress (Brock Collection), but we also liked Louis Vuitton's leather trousers idea. 
One of the inclining styles to pick from the spring/summer gathering this year is the shirt-dress. Long shirt, which hit the stands a couple of years back, has just turned into a work of art. In any case, this season, creators have reconsidered the shirt-dress with an assortment of characteristics and cuts. Drop midriffs, twofold high openings, business shirts, unbalanced hemlines, mandarin-neckline: be prepared to set out upon an enterprise, and try different things with any hope to coordinate your identity as you play with this design patterns for ladies.
Arty as the names suggest, invokes the independent creativity of the person. These are usually the ones who want to make a statement of their own by the clothes they wear. Most of the times, they are the creators of their own fashion style. They do not follow the traditional norms and make the path for themselves. The unconventional for of art leads to innovating very many interesting forms of trends which are not restricted by the usual textbook nature of creating fashion.
Top-handled and either cutesy and retro or super-sleek in plain leathers, the most influential bag trend of the season will most definitely be anything that feels extra-ladylike and old-fashioned. Although jumbo totes and teeny-tiny mini bags could also be seen on the autumn runways, neither is particularly practical, unlike these this breed of elegant styles. "I find when something is vintage that piece has a much longer staying power since the style feels inherently classic, like the frame bag," says Lisa Aiken, Fashion Director at Moda Operandi. Roomy enough to fit your essentials into, classic enough to last an eternity and offered in enough variations to girls with multiple style personalities sated indeed.
Half-way garments are an alternative to ready-to-wear, "off-the-peg", or prêt-à-porter fashion. Half-way garments are intentionally unfinished pieces of clothing that encourages co-design between the "primary designer" of the garment, and what would usually be considered, the passive "consumer"[5]. This differs from ready-to-wear fashion, as the consumer is able to participate in the process of making and co-designing their clothing. During the Make{able} workshop, Hirscher and Niinimaki found that personal involvement in the garment-making process created a meaningful “narrative” for the user, which established a person-product attachment and increased the sentimental value of the final product.[5]

Considered by many one of the greatest tailors of the century, Pierre Balmain was born in Saint Jean de Maurienne, France in 1914. After studying at the school of Architecture, in Paris he founded in 1945 the Maison Balmain as a couture house, with a lucrative sideline in fragrances. In that year he showed long, bellshaped skirts with small waists; a line that became popular in 1947 as part of Dior’s New Look.
In the City of Light, during the years from 1927 to 1940, Schiaparelli’s reputation for daring designs grew steadily. Soon, Parisians developed a passion for her unusual dresses, sweaters, and accessories. Her signature style always encompassed some whimsical elements, such as lobster motifs or skeleton ribs and bones (made with trapunto quilting); however, the construction of the garments themselves was often quite strict and tailored…this dichotomy made for original pieces that were often “knocked off” by other designers.

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One of the most adorable fashion styles, it definitely is a blast from the past. From flapper dresses to pinup clothing and from retro swimwear to indie clothing, the vintage look is a culmination of fashion from the 20’s to the 70’s. It is the one trend that overcame the test of time. Look these celebrities who are feature for their vintage style.
Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.[7][8][9]

When you hear ‘casual’, you probably think ‘frumpy’; and the casual fashion style could really be ANYTHING but frumpy! Women who indulge in the casual fashion style don’t grab the exotic and bold items off the shelves. They would much rather prefer a simple white tee and a pair of black pants with a coordinating and trendy purse. The entire look is very modern and uncluttered with an extra touch of subtle elegance.
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