In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.


Giorgio Armani was born on July 11, in 1934, in Italy. Armani is an iconic and unique fashion designer. His popularity skyrocketed in America in the 1980s with his men’s ‘power suits’. Armani attracted an enviable fashion following in the 80s with the unstructured jackets and soft trousers in mineral hues. With more than three decades in the business, Armani has enjoyed a longevity as a designer experienced by few others.

Fashion. Fashion is completely transparent. It’s fun, it’s confusing, and it never dies off. Fashions from the past are still being worn by women across the country and new fashions are being designed every day. There’s SO many different fashion styles, and we’ve come up with a list of the top 20 looks, from elegant to gothic, exotic to casual, and everything in between.
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