In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).

“Photography has long been considered superior to illustration when it comes to selling magazines” says Downton. “But it’s like asking what an apple can do that a banana can’t. I think they have a symbiotic relationship. Illustration changes the pace of a magazine as you read it; and you project your own finish onto the story which gives a different sense of satisfaction to the reader.”

Eleven new designers will show their spring 2012 collections tonight thanks to the newly revived Gen Art, an institution that has helped propel labels like Vena Cava, Zac Posen and Phillip Lim into the spotlight. They had to take a little break due to financial woes, but now they're back in full force with their annual "Fresh Faces in Fashion presented by smart car" program. Gen Art has selected the following lucky 11 women's, men's and accessory designers to showcase their stuff for editors and buyers in a fully staged runway show. But, it's not just luck--each of these designers are genuinely talented and, from what we've seen very promising. Many of them are already on the road to success--one's being sold at Madewell--and have impressive pedigrees, like Central St. Martins degrees and a gig at Alexander McQueen. Also, three of them made it into our Fashionista 15. We think they're all ones to watch and we wanted to share their stories so, we interviewed each of them for mini versions of our How I'm Making It series. Click through to find out how these future stars have been and where they're going.
The Spanish fashion designer Cristobal Balenciaga was born on January 21 in 1895. After studying dressmaking as a child, by age 20, Cristobal started his own brand and became Spanish’s leading couturier. In 1937, he moved to Paris due to the Spanish Civil War. Balenciaga’s designs are famous by its capes, flowing clothes without waistlines, as well as the use of plastic for rainwear. Cristobal died in 1972 in Valencia, Spain.

The Spanish fashion designer Cristobal Balenciaga was born on January 21 in 1895. After studying dressmaking as a child, by age 20, Cristobal started his own brand and became Spanish’s leading couturier. In 1937, he moved to Paris due to the Spanish Civil War. Balenciaga’s designs are famous by its capes, flowing clothes without waistlines, as well as the use of plastic for rainwear. Cristobal died in 1972 in Valencia, Spain.
Undoubtedly it's harder to project our own identity onto a famous supermodel draped across a staircase, or align one’s own reality with the digitally enhanced, perceived perfection of a fashion shoot. An illustration is more translatable - it allows for a different daydream. And in a world where reality is often all too stark, and fashion can be somewhat daunting, it's not surprising that our artistic tastes are erring on the side of a little escapism.
These boys Abu-Jani and Sandeep Khosla, as a duo are legendary in the fashion-circuit and earned success, hype, fame and attention. They were the first and the foremost to exhibit their work at Harrods, the UK luxury store. Though they lack in pro training, yet their designs are exclusive, distinctive and remarkable. All the time, they travel to the distant and remote areas in quest of the hidden-styles that are yet to be exposed. This creative coalition exudes talent and attitude!
Consider the idea, explored above, of only drawing shoes and handbags. In order to make those objects seem tangible without having a figure within your illustration to help, draw them as though they not only exist in space, but exist on a plane and someone could reach out and touch them. That will allow the viewer to better connect with the object and understand the size and shape of the object. 

While Morrison and Walton both maintain blogs (Travel Write Draw and Markers and Macrons, respectively), they got into the illustration game even more recently than Rodgers, and to hear them tell it, it’s all about Instagram. Morrison got the industry's attention — and built up her own Instagram following — by illustrating looks by prominent designers and street style stars in the hopes that they would regram her, which they often would. Then, in September 2014, Morrison was one of Instagram’s featured users, and her follower count soared from around 8,000 to 145,000 in three weeks. “Instagram has been the number one catalyst for all of my my commissions over the past six months,” she says.


These boys Abu-Jani and Sandeep Khosla, as a duo are legendary in the fashion-circuit and earned success, hype, fame and attention. They were the first and the foremost to exhibit their work at Harrods, the UK luxury store. Though they lack in pro training, yet their designs are exclusive, distinctive and remarkable. All the time, they travel to the distant and remote areas in quest of the hidden-styles that are yet to be exposed. This creative coalition exudes talent and attitude!

It is all about showing off your best features. Let all the best things about your out there to get the attention of male. Mostly accompanied by heels, shorts or tight skirts, this style leaves the bare minimum for imagination. Exposure is to be at the maximum and as much as skin is shown. Tight fitting tops are chosen to show off the features like breasts and stomach. This is the type of fashion which is not every woman’s cup of tea. You got a lot of guts to pull off this one.


Hairstyles, color, and textures can do a lot of an overall design. Different types of hairstyles may be worn by different people for a variety of reasons. Consider the way in which culture and ethnic heritage may affect the types of hairstyles a figure could wear. Not only will you be telling a story about who the person is or where they may be from, but you’ll also be allowing limits for the hair’s movement and style itself. 
“The demand for fashion illustration has definitely increased recently, but I feel this is coinciding with an overall increase in interest in fashion by consumers,” says Katie Perrott, founder of The Illustration Room, a Sydney-based agency that exclusively represents illustrators. "The industry is so heavily saturated with photographs, everything is so digital nowadays," Katie Rodgers, who founded her blog Paper Fashion in 2009, adds. "I think hand-done work is very appealing to people, because it gives them a little break."
“Intuition is a strong feminine quality. I have applied that instinct to my career“. This is one our favorite quotes by Carolina Herrera and we think she is a true inspiration to women in fashion, and more, around the world. Carolina started to be known by regularly appearing on the International Best Dressed List in the 80’s. Her trend marks are classy pieces like pencil skirts paired with crisp white cotton shirts. In 2008 she was awarded the Lifetime Achievement Award from the Council of Fashion Designers of America.

Draw the balance line. This is a the first line of your sketch, and it represents your model’s center of gravity. Draw it from the top of the head to the tip of the toes, along the backbone of your croquis. Now draw an oval to represent the head. This is the base of your croquis, and from this, a proportional drawing can be made. You can think of the croquis as the skeleton of the model.
The balance line should be a straight vertical line, even if you want the model to pose in a leaning position. For example, if you want the the model to be posed with her hips tilted slightly to her left, draw a straight balance line in the middle of the page. You want this line to extend from the top of the model's head to the ground that she is standing on.

It’s not always apparent if you’re looking at a stylized fashion figure that the artist is at their best when working from anatomically correct proportions. Knowing how to correctly draw a body allows for a variety of freedom when drawing figures and correctly drawing clothing. So whether you’re drawing from photographic reference or from life, you’ll be prepared with knowledge of the shape and proportions of what may not be visible when drawing clothed figures.
Talented and charismatic, he soon drew the attention of VIP’s in the fashion world; they appreciated his chic knitwear and his creativity. Always influenced by art, Gianni Versace drew inspiration from ancient Roman and Greek paintings and sculpture, as well as modern abstracts and Pop Art – producing bold, current designs using color, prints, and careful fitting that accentuated the lines of the body,

The girl next door. The classic style that’s been around for ages. This fashion style doesn’t pay attention to the latest trends and doesn’t involve anything wild or exotic. This trend focuses on simplicity and cuteness, with a striped tee, shorts, and tennis shoes enough to make her happy. At the end of the day, she just wants to be adorable and casual!

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