1. Create a good croquis. A croquis is the basic drawing of a model pose that you can trace over and over again while sketching your fashion ideas. You can find croquis to use online or in books, or you can create your own. I created my first croquis years ago by tracing a pose on a vintage pattern. Typically, croquis are exaggerated tall model forms. But what if you want to design for someone else, say a child or a plus sized woman? Make your own! Here’s how I do it…1. Print a photo that has a good pose and body form that you want to design for. I chose a couple photo with my husband because sometimes I enjoy designing “his and her” looks. 2. Using window light, trace the basic body shape on a new piece of paper. 3. Use your new croquis, by tracing over it with a fresh sheet of paper, to sketch your own new designs over and over again. Fun, right?!2. Don’t stress, just practice. Instead of stressing over getting the perfect sketches, just start where you are and practice. Before I shared any of my sketches (even with my friends) I was sketching for a whole year in secret notebooks. Each time a notebook was full I would rip out my favorite designs and start a new one, throwing the rest out. Nothing can replace quality practice time. It’s the only way to grow and develop. You’ll gain confidence as you go!
A designer with a notorious past, Christian Dior was also known for being in cahoots with the enemy during WWII, when he dressed Nazi wives and French collaborators in his designs. Despite this questionable choice, he still rose to prominence during the late-forties when the war was over…primarily due to his unparalleled mastery of line and shape. He gave women a desirable “flower silhouette” which always featured a nipped-in waist, a full, voluminous skirt, and a feminine, corseted bodice. Often, the hips of his suits and dresses were padded to balance the bust line and accentuate the wasp-waisted effect.
In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
Talented and charismatic, he soon drew the attention of VIP’s in the fashion world; they appreciated his chic knitwear and his creativity. Always influenced by art, Gianni Versace drew inspiration from ancient Roman and Greek paintings and sculpture, as well as modern abstracts and Pop Art – producing bold, current designs using color, prints, and careful fitting that accentuated the lines of the body,

To develop a successful design, balance and fitting garment, three dimensional prototypes are essential. Prototypes are also known as toiles. It is the correct distribution of the waist suppression. This method is used in order to cut or smooth away the excess fabric at the waist. Get a perfect shape of the garment to follow the natural curves of the figure, make darts, side seams and the hollow of the back.
Lauren first gained acclaim with his wide ties, which were often made of unusual fabrics. These standout accessories were not yet trendy in the late Sixties, when he began to try and sell them to New York stores. Soon, word spread about Lauren’s somewhat dandyish personal style and his flashy neckwear; he used this success to find investors and then he branched out into men’s and ladies suits and casual wear. Eventually, his clothing lines were sold at high-end stores such as Saks Fifth Avenue, where they became extremely popular.
Casual is a combination of elegance with comfort. This simple style has caught up well with the passage of time and is one of the most sought after fashion styles as of now. None of the exotic and bold items will be in the wardrobe of a woman who follows casual fashion. They would prefer to put on a white T-Shirt and black pants over tight and uncomfortable exotics any day. They tend to keep it simple and match the accessories with whatever the simple clothing they are wearing. See Causal look shopping on Christmas Season.
Ralph Lauren is worth $7.5 billion, and he got it all because of his fashion sense. In 1970, the first Polo logo was seen in Lauren’s line of women’s suits that was designed in the classic men’s style. Two years later, the famous short sleeve shirt with the Polo emblem appeared, and it soon became a classic. These shirts have been collected by men all over the world ever since. Lauren, on the other hand, has been collecting rare and classic cars. The collection is so unique that it has been featured in the Boston Museum of Fine Arts.
Valentino Garavani, better known as Valentino, was born in northern Italy in 1932. From childhood, he was interested in fashion, and he pursued apprenticeships and training from family and local designers. By his late teens, he was ready for Paris. His parents helped him to move there, and when he arrived, he began to study art and design in preparation for his chosen career.
“The demand for fashion illustration has definitely increased recently, but I feel this is coinciding with an overall increase in interest in fashion by consumers,” says Katie Perrott, founder of The Illustration Room, a Sydney-based agency that exclusively represents illustrators. "The industry is so heavily saturated with photographs, everything is so digital nowadays," Katie Rodgers, who founded her blog Paper Fashion in 2009, adds. "I think hand-done work is very appealing to people, because it gives them a little break."

Son of Russian working class immigrants, Ralph Lauren has transformed himself into the sophisticated billionaire. His classic and preppy designs all draw upon an image of old world wealth and luxury, and he pioneered the concept of clothes as part of a lifestyle environment. Lauren worked in retail before developing a line of neckties. The brand he established, Polo, is now one part of an empire that includes fragrances, home furnishings and luxury clothing. Today, his five billion dollar business includes several clothing lines as well as perfumes, house ware, furniture and paint.

A new generation of illustrators has popped up over the past few years with the rise of blogging and social media, and many have those platforms to thank for their success in a field that has evolved significantly since its inception. Traditionally, a fashion illustrator might have found employment capturing runway looks in real time for a magazine or newspaper (because photographers weren't allowed), working at a design house, or perhaps creating a stylized illustration for a magazine cover or editorial (which still happens, though much less frequently). 
As illustration has emerged as a tool for cutting through the visual noise of social media, it has itself benefitted from social media’s own disruption of the traditional barometers of quality. Just as David Bowie prophesied in his famous 1999 Newsnight interview that the internet would demystify the relationship between artist and audience, social media has “smashed down the gatekeepers”, says Downie, who doesn’t consider a picture finished until it’s given a “moment of birth” by being published on her Instagram account. “I cried when I saw that Bowie interview,” she says. “It’s so profoundly right, and it’s exactly what happened with my work.”
Fashion design collection is a range of garments, accessories or products that are designed and produced for sale to retailers or direct to the customer. It is grouped by theme, colour or fabrication, creating a strong fashion statement. This range of items may be inspired by trends and theme. Cultural and social influences are reflecting on design. Designs are usually done for the special occasion or season. Collection is a grouping of outfits that are present for catwalk, online web pages. For the wholesale market, the collection will be shown at trade shows or in-house events. For the general customer designer give their collections on press or magazine by attractive photographs.
Additionally, if you have two or more objects together in a small scene or even floating about in space, you’ll likely want to show that they’re interacting. This means showing they’re on the same plane and subjecting them to the same style of perspective as well as overlapping objects, using similar lighting, and using the same design style to illustrate both (unless you’re making a purposeful statement or telling a story by not doing so).
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Decide on a pose for your croquis. The model for your design, called a croquis, should be drawn in a pose that will show off the items best. You can show the model walking, sitting, bending, or in any other position. As a beginner, you may want to start with the most common pose, which is a runway sketch that shows a model standing or striding on a runway. This is easiest to draw and it will allow you to illustrate all of your designs in full view.

Consider the idea, explored above, of only drawing shoes and handbags. In order to make those objects seem tangible without having a figure within your illustration to help, draw them as though they not only exist in space, but exist on a plane and someone could reach out and touch them. That will allow the viewer to better connect with the object and understand the size and shape of the object. 


Fashion design collection is a range of garments, accessories or products that are designed and produced for sale to retailers or direct to the customer. It is grouped by theme, colour or fabrication, creating a strong fashion statement. This range of items may be inspired by trends and theme. Cultural and social influences are reflecting on design. Designs are usually done for the special occasion or season. Collection is a grouping of outfits that are present for catwalk, online web pages. For the wholesale market, the collection will be shown at trade shows or in-house events. For the general customer designer give their collections on press or magazine by attractive photographs.
It’s rather easy to describe the sporty fashion style: it’s sporty! Girls will typically wear some popular sport companies like Adidas or Nike and will always have runner shoes (or similar style shoes) on. They prefer a simple and subtle look that oozes ‘sports’, with plain colors like white, black, and gray being BIG hits. They won’t strive for anything fashionable or flashy and would prefer sweatpants, tight runner pants, and basic tees. Don’t forget the ponytail to finish it off!
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