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The hats Roy Frowick created in his spare time became his entrée into the world of high fashion. After garnering some publicity for his designs in a Chicago newspaper, he was able to open his first boutique in 1957. Around this time, he dropped his first and last names, opting for a more glamorous moniker that has became synonymous with American glamour…Halston.
Come up with an organizing principle. Whatever you do, you should probably try to keep different parts of one project together as much as possible. So, for example, if you explored organic structures like feathers and leaves for one project and tribal or folk art for another, try to keep the various parts of those projects together. Ultimately, you need an organizational principle because you'll have to choose how you want to present those projects.[2]
The Pantone colour system is an internationally recognized colour referencing system where thousands of shades are numbered. If you want to select your color story, you can use Pantone to develop color standards. Pantone is a color forecasting site. Each color swatch is labeled and categorized with numbers and letters, so you can find your true color easily for designing.
In this stage fabric properties like its weight, tenacity, and construction are determined. Now-a-days fabrics are becoming smarter. For the textile development there are new terms are used such as, high performances, technical, intelligent and smart fabric. Some designers select these kinds of fabrics to show their creativity and present it on fashion show.
1. Create a good croquis. A croquis is the basic drawing of a model pose that you can trace over and over again while sketching your fashion ideas. You can find croquis to use online or in books, or you can create your own. I created my first croquis years ago by tracing a pose on a vintage pattern. Typically, croquis are exaggerated tall model forms. But what if you want to design for someone else, say a child or a plus sized woman? Make your own! Here’s how I do it…1. Print a photo that has a good pose and body form that you want to design for. I chose a couple photo with my husband because sometimes I enjoy designing “his and her” looks. 2. Using window light, trace the basic body shape on a new piece of paper. 3. Use your new croquis, by tracing over it with a fresh sheet of paper, to sketch your own new designs over and over again. Fun, right?!2. Don’t stress, just practice. Instead of stressing over getting the perfect sketches, just start where you are and practice. Before I shared any of my sketches (even with my friends) I was sketching for a whole year in secret notebooks. Each time a notebook was full I would rip out my favorite designs and start a new one, throwing the rest out. Nothing can replace quality practice time. It’s the only way to grow and develop. You’ll gain confidence as you go!
Full name is Jagsharan Jit Singh Ahluwalia. JJ Valaya needs no introduction. Another eminent name, a couturier from New-Delhi and has an incredible bridal collection and master of hand-embroideries! He originated the “House of Valaya” along with his brother TJ Singh, in 1992, a lifestyle and luxury fashion house. It has revived and redefined age! In 1994, Valaya became 1st Indian couture-label to have a SOLO SHOW in India. He’s celebrated world-wide in London, Dubai, NewYork, Paris, Singapore, Hong Kong and Johannesburg. It is said about him that he has combined future with past in the present. His pioneering and innovative designs guarantee that the majestic epoch of regal India will remain in power even in the present!
Showcase your strongest ideas. You may not have the resources to make what you're designing, or you may not have all of the skills yet--that's okay. The person looking at your portfolio wants to see how you think and create, so show them your pen and ink sketches or your charcoal drawings. You need to have a couple of different examples of your work represented as well as figure drawings that will demonstrate your ability to represent three dimensions on a two dimensional surface. Anything more than that is bonus material.[3]
“It’s changing, and it’s becoming a much more friendly industry for women particularly,” says Susannah Garrod, who studied fine art at Central Saint Martins and now counts Vogue, Jimmy Choo, Emilia Wickstead and Jessica McCormack as clients as well as contributing to the Fashion Illustration Gallery stable run by William Ling. “Instagram allowed me to record more personal, rather than client-based work - which in turn generated more work ... as a 'jobbing' illustrator it’s been rewarding to be commissioned for work in my own right rather than creating illustrations strictly dictated by the client. These days fashion illustration is appreciated by a more social savvy audience as an art form rather than a 'paint by numbers' necessity to record. People are looking for something different if they commission a fashion illustrator rather than a photographer - it’s no longer the 'poor relation' but an intimate way of interpreting fashion which stands the test of time as a commentary on the industry as a whole.”
Decide on a pose for your croquis. The model for your design, called a croquis, should be drawn in a pose that will show off the items best. You can show the model walking, sitting, bending, or in any other position. As a beginner, you may want to start with the most common pose, which is a runway sketch that shows a model standing or striding on a runway. This is easiest to draw and it will allow you to illustrate all of your designs in full view.
Colour is a basic consideration in the fashion design process. In most cases color is the first element that is noticed about a design and has a huge impact in how that garment is perceived. Different forecasting companies research and develop new and existing colour palettes from many sources like yarn technologists, international fabric fairs, leather suppliers, trimming merchants etc. some fashion magazine give inspirational colour guideline for fashion design.
Eleven new designers will show their spring 2012 collections tonight thanks to the newly revived Gen Art, an institution that has helped propel labels like Vena Cava, Zac Posen and Phillip Lim into the spotlight. They had to take a little break due to financial woes, but now they're back in full force with their annual "Fresh Faces in Fashion presented by smart car" program. Gen Art has selected the following lucky 11 women's, men's and accessory designers to showcase their stuff for editors and buyers in a fully staged runway show. But, it's not just luck--each of these designers are genuinely talented and, from what we've seen very promising. Many of them are already on the road to success--one's being sold at Madewell--and have impressive pedigrees, like Central St. Martins degrees and a gig at Alexander McQueen. Also, three of them made it into our Fashionista 15. We think they're all ones to watch and we wanted to share their stories so, we interviewed each of them for mini versions of our How I'm Making It series. Click through to find out how these future stars have been and where they're going.

Inquiring for my daughter. Where is the best Fashion Merchandise Marketing school in Sacramento and San Francisco area? Whenever I goggle these schools, some say Institute of Art in Sacramento, and some say FIDM, and others. I’m so confused I have no idea, which is the best college for my money. I have decided to go to American River College to get my Associates, and then I have no idea where to continue my fashion degree.


If there is one thing that is constant, it is “change”. And change is exactly the one thing that is constant when it comes to fashion. Since the beginning of human civilization, there has been a constant effort being put to make one look better. The different styles in fashion have always gone through innumerable changes. With the increase in the amount of innovations, the change in trend and fashion styles have also been rapid. So keeping that in mind, here is the list of a few fashion styles that we accepted with all our hearts:
Meagan Morrison, the illustrator behind Travel Write Draw, on the other hand, got a business degree from McGill University in her native Canada and ended up working in fashion PR in Toronto, completely unaware that fashion illustration existed as a career. She later researched the field and enrolled in FIT’s fashion illustration associate degree program, which helped — but so did that business degree. “I don’t think you have to go back to school [if you want to become an illustrator]. For me, [FIT] was an amazing opportunity to come to New York and establish myself in the city,” she explains. In sum: Choose the educational path that’s right for you.

Known for balancing modern designs with traditional elegance, Vera Wang is arguably the most prominent designer of bridal wear in America. Wang introduced her first bridal collection in 1990 after fifteen years editing at Vogue and a two designing for Ralph Lauren. After spending more than a decade dressing countless stars for weddings and red carpets in her ultra-elegant, custom-made gowns (even publishing a book in 2001, “Vera Wang on Weddings”), it was a natural progression for Wang to introduce ready-to-wear in 2004.

A vibrant fashion style is reserved for the lady who wants to say “Hey, look at ME, world!” This energetic and intense fashion style typically features garments with wild patterns and exaggerated embroidery as well as asymmetrical designs and tons of colors. Most of her wardrobe will be lined with super light and pastel colors that draw the attention of everyone’s eyes, no matter where it’s worn.
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