Surface designs are often a big deal in fashion. They can make simple pieces more interesting and even be a focal point within an illustration. There are only so many silky dresses that will go down a runway before patterns start popping. Being able to really show off a Moschino show in illustrated form would be nothing without being able to showcase the patterns created for their garments.
Select your best pieces. You definitely want to include your best work in your portfolio. Aim to have between one and two pieces of really high quality work per project. Go for pieces that represent your personal style and approach to design. Maybe you tend to focus on designing for a certain demographic (young, fashion forward women, androgynous men, active children, etc) or around a certain theme. You may then include pieces that illustrate your ideal customer or consumer. You may select pieces that have also been well regarded in your design classes and considered some of your best work by professors and peers.
Ling agrees. “Illustration has always been outside the contemporary art structure,” he says. “Some call it second rate and of course there is validity to that in some cases - but the art industry has long been a construct of vested interests so talent hasn’t always necessarily been able to get through. Now Instagram is democratising art, but it's also populist - and in that context people have had careers they wouldn't have otherwise had. But there is no doubt it’s working for the audience - people are certainly buying more and illustrators tend to work with designers on collaborations which photographers rarely do. There’s just an additional collectible appeal.”
Inspiration board is a references and research framework for your design. Designer collects different inspirational images, words, and objects (fabric, colour, textures,trims, paint chips, packaging, etc.) that are organize and keep at hand as a reference for starting a fashion design. It can be made in the form of a paper poster, a bulletin board, a digital graphic, or a video.

Considered by many one of the greatest tailors of the century, Pierre Balmain was born in Saint Jean de Maurienne, France in 1914. After studying at the school of Architecture, in Paris he founded in 1945 the Maison Balmain as a couture house, with a lucrative sideline in fragrances. In that year he showed long, bellshaped skirts with small waists; a line that became popular in 1947 as part of Dior’s New Look.


The balance line should be a straight vertical line, even if you want the model to pose in a leaning position. For example, if you want the the model to be posed with her hips tilted slightly to her left, draw a straight balance line in the middle of the page. You want this line to extend from the top of the model's head to the ground that she is standing on.

Decide on a pose for your croquis. The model for your design, called a croquis, should be drawn in a pose that will show off the items best. You can show the model walking, sitting, bending, or in any other position. As a beginner, you may want to start with the most common pose, which is a runway sketch that shows a model standing or striding on a runway. This is easiest to draw and it will allow you to illustrate all of your designs in full view.

Research is a journey of questioning, exploring, conceptualizing and visualizing information generated by observation and investigation. Record the all research information’s and creates a rich visual archive which can be used to inspire your designs from theme to final detail. Research is the key direction to good design development. It is actual guideline to start fashion design development process.


Known for balancing modern designs with traditional elegance, Vera Wang is arguably the most prominent designer of bridal wear in America. Wang introduced her first bridal collection in 1990 after fifteen years editing at Vogue and a two designing for Ralph Lauren. After spending more than a decade dressing countless stars for weddings and red carpets in her ultra-elegant, custom-made gowns (even publishing a book in 2001, “Vera Wang on Weddings”), it was a natural progression for Wang to introduce ready-to-wear in 2004.
There are many ways of drawing a skirt, such as sitting down, in the wind, standing, hanging, just as a skirt, etc. The number of wrinkles and amount of frills you want to add to the skirt matters too. An easy way to start is to look at the skirt drawing of others and then find your own style. For some ideas and illustrated examples, see further: How to Draw a Skirt.
Rei Kawakubo went to university and studied art and literature, like a lot of bright girls do. But then she taught herself how to design, set up shop, and soon started to change the fashion world. In 1973, she created her own company, Comme des Garçons Co. Ltd in Tokyo and opened up her first boutique store in Tokyo in 1975. Starting with women’s clothes, Kawakubo added a men’s line in 1978. Comme des Garçons specializes in anti-fashion, austere, sometimes deconstructed garments.
Gabrielle“Coco” Bonheur Chanel is probably the most reputable fashion designer of all time. She is a very exceptional, hard-working woman who has managed to found the famous Chanel brand. The key things she tries to convey in her designs are simplicity, practicality and elegance. Coco is one of the most influential figure of the 20th century. Her ideas are very modernistic and brave, and her models are still the benchmark in simplicity and elegance.
One of the most acclaimed fashion designers in the world, Karl Lagerfeld was born in Hamburg, Germany. As a teenager, Lagerfeld worked at Balmain for four years before moving to Jean Patou where he became artistic director at 21. His prolific portfolio now encompasses Chanel and Fendi along with his own house. Known for his bold designs and constant reinvention, he’s been hailed Vogue magazine as the “unparalleled interpreter of the mood of the moment.” King Karl, the one-man multinational fashion phenomenon.
Illustrate patterns and prints. If your design includes a patterned or printed fabric, it's important to accurately illustrate how it will look on a model. Start by drawing the outline of the patterned garment, such as a skirt or blouse. Divide it into a grid with different sections. Fill in the sections one at a time with the pattern on the fabric.

Yves Saint Laurent started his brand in 1962 after working at the house of Dior, where he was famously appointed head designer at young age 21. Many of fashion’s most iconic creations can be attributed to YSL, including the women’s tuxedo jacket, the high-fashion peacoat, and the shirt dress. In addition to iconic clothing, he was also among the first designers to feature non-white models. Yves stayed at the brand until his retirement in 2002. He died in June 2008.


Sketch the clothes boldly. Since the purpose of a fashion drawing is to showcase your design ideas, use a bolder hand when you’re drawing the clothing. Sketch the clothes so that they appear to hang on the croquis in a realistic way. There should be creases around the elbows and at the waist, as well as near the shoulders, ankles and wrists. Think about how clothing hangs on a person and replicate that on your model.
“Intuition is a strong feminine quality. I have applied that instinct to my career“. This is one our favorite quotes by Carolina Herrera and we think she is a true inspiration to women in fashion, and more, around the world. Carolina started to be known by regularly appearing on the International Best Dressed List in the 80’s. Her trend marks are classy pieces like pencil skirts paired with crisp white cotton shirts. In 2008 she was awarded the Lifetime Achievement Award from the Council of Fashion Designers of America.

Gather magazine clippings, images, bits of fabric, natural materials, or anything else that is relevant to your page. Sort through them to decide which items are essential and which items are optional. Take a few pieces of sturdy paper and play around with different arrangements. Once you have settled on an arrangement, glue or tape the pieces to the paper or papers to create a collage page. Note that it's probably best to do single-sided pages, so that you can move them around freely if necessary.


That is certainly the experience of Anna Laurini (@annalauriniblue) who has seen her street work welcomed into the fashion art family with voracious enthusiasm. Having studied at Central Saint Martins, Laurini began to emblazon her signature Cubist-influenced, red-lipped face across billboards in Shoreditch and Mayfair “as a break from the studio” and is now regularly called upon for collaborations, most recently by Rupert Sanderson and Japanese label Black by Moussy. “It’s surprised me how popular my work has been in fashion terms,” she says. “I never expected it.” And again, Anna says, it’s the audience that is key to the success of her work. “I never give the woman a story as I paint her,” she says. “It’s really up to the viewer; people often tells me that my work resonates with their particular mood. I like that it’s relatable on a personal level.”
Ottavio Missoni started their own fashion design company with his wife Rosita. First they started with stripes, the easiest design which could be made with the ch. They use up to twenty different fabrics, including wool, cotton, linen, rayon and silk and some 40 different colours for each of their collections. Their clothes range from sweaters to skirts, dresses and jackets. Ottavio Missoni has also diversified from clothes to tapestries and carpets. Ottavio died last year leaving Rosita being the head of the business.
It was through Instagram that Walton landed her first commission — paying $500 (a pretty low fee if you’re an established illustrator), which she couldn’t believe. “It was like, oh my god, they want to give me $500 for something I do in my free time?” Later on, she got an email from the creative director of InStyle, Rina Stone. It turned out an editor had shown Stone Walton’s Instagram, and Walton ended up creating artwork for an 18-page spread in the magazine. “If you have a skill and you just try and put it out there, it’s amazing how you could really reach anybody now.”
Come up with an organizing principle. Whatever you do, you should probably try to keep different parts of one project together as much as possible. So, for example, if you explored organic structures like feathers and leaves for one project and tribal or folk art for another, try to keep the various parts of those projects together. Ultimately, you need an organizational principle because you'll have to choose how you want to present those projects.[2]
The college look would be the tag most suitable for the preppy look. The collared T-Shirts are matched and A-line skirts are matched with girly blouses that are lined up in their wardrobe. A cute little headband and geeky glasses mostly do accompany with this style. The geeky look might seem to be an expensive style, but it is not required to shell out much to get this look as it is not that luxurious.
Born Gabrielle“Coco” Bonheur Chanel, she is a excellent French fashion designer, founder of the well known Chanel brand, whose modernist thought, practical design, and pursuit of expensive simplicity made her an important and influential figure in 20th-century fashion. She was the only fashion designer to be named on Time 100: The Most Important People of the Century.

Fashion is the niche that is undergoing significant changes with time. 20th century has witnessed some great enhancements in both women and men apparels. These significant changes have happened due to the work of some icons in the fashion industry. There are so many popular names among these fashion designers who are still known due to their incredible contributions to the fashion industry. They have really made elegant and creative clothing that could reveal the beauty of a women in the most amazing manner. The apparels of men also were striking and which could bring out the manly look in any man. Here are the most popular fashion designers. They have set standards which can be followed by the designers of the new era. These great individuals are always immortal in the fashion industry. These names are much familiar for all the individuals who are related with the fashion industry.

Sketch the clothes boldly. Since the purpose of a fashion drawing is to showcase your design ideas, use a bolder hand when you’re drawing the clothing. Sketch the clothes so that they appear to hang on the croquis in a realistic way. There should be creases around the elbows and at the waist, as well as near the shoulders, ankles and wrists. Think about how clothing hangs on a person and replicate that on your model.
A designer with a notorious past, Christian Dior was also known for being in cahoots with the enemy during WWII, when he dressed Nazi wives and French collaborators in his designs. Despite this questionable choice, he still rose to prominence during the late-forties when the war was over…primarily due to his unparalleled mastery of line and shape. He gave women a desirable “flower silhouette” which always featured a nipped-in waist, a full, voluminous skirt, and a feminine, corseted bodice. Often, the hips of his suits and dresses were padded to balance the bust line and accentuate the wasp-waisted effect.
In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.
Instagram isn't just valuable for getting your work out there — clients also care about how many people you'll reach if they commission you. “I think for brands that it’s super important to work with someone who also has an audience, because [the brand is] getting the work and they are getting a little bit of advertising as well,” says Rodgers, who now has 435,000 Instagram followers.
Draw the balance line. This is a the first line of your sketch, and it represents your model’s center of gravity. Draw it from the top of the head to the tip of the toes, along the backbone of your croquis. Now draw an oval to represent the head. This is the base of your croquis, and from this, a proportional drawing can be made. You can think of the croquis as the skeleton of the model.
A static fashion figure can be alright to draw, but you’ll find that it’s often a boring piece. Unless you’re telling a story about the serenity of design, you’ll want your figure to move within the space you set it. When you pose a figure dynamically, you create action for the clothing, hair, accessories or whatever else you’re drawing. You’ll also instantly aid your storytelling within your illustration. Is a figure dancing, walking, or flying through your picture plane? Answer such questions with your drawing. Illustrations tell stories through imagery.
She is the sister of Gianni Versace, and she has proven to be no lesser sibling. After the murder of Gianni in 1997, Donatella took over and has taken the Versace name to new heights. She made sure that Versace shops would cater to the different fashion centers around the world, particularly Milan and New York. Top celebrities like Jennifer Lopez and Madonna have endorsed the company’s collection of clothes, accessories, fragrances and home furnishings.
Exaggerate features of the figure or face of the figure in order to accentuate the designs being displayed. A tiny waist or large hips can show off the curves within a dress. Few facial features will keep the focus on the clothes or body itself. If the focus is on accessories or hair, make the hair big or understate the clothing. Much like caricatures or cartoons, exaggerations within the drawing will diminish some features or make others more prominent. Use stylization to tell a story with your fashion illustration.
Thanks for sharing Elsie! I actually just decided that creating a template and photocopying it to draw overtop of is the best technique for me and I put one up for free download http://bittysbitz.blogspot.ca/2013/01/free-croquis-template.html . It lets you spend more time on the sillouhette and details of the garment instead of the body, and as long as you print it in gray or something light, you will hardly even notice it underneath.
Instagram isn't just valuable for getting your work out there — clients also care about how many people you'll reach if they commission you. “I think for brands that it’s super important to work with someone who also has an audience, because [the brand is] getting the work and they are getting a little bit of advertising as well,” says Rodgers, who now has 435,000 Instagram followers.
To start designing it is important to understand the construction techniques to create basic skirts, bodices, jackets and coats, sleeves, trousers and collars. It is the key elements that form Western dress. To create a three dimensional shape on the figure and illustrate contemporary fashion design should know basic garment cutting and fitting method. Also follow the two-dimensional planning of construction, fastenings, performance and movement.
Talented and charismatic, he soon drew the attention of VIP’s in the fashion world; they appreciated his chic knitwear and his creativity. Always influenced by art, Gianni Versace drew inspiration from ancient Roman and Greek paintings and sculpture, as well as modern abstracts and Pop Art – producing bold, current designs using color, prints, and careful fitting that accentuated the lines of the body,
Most established illustrators have agents. Rodgers is represented by Digital Brand Architects, and Morrison is represented in Australia and Asia by Perrott of The Illustration Room. They are more responsible for prioritizing work and negotiating contracts than finding new jobs. Both Morrison and Rodgers say nearly all of their work comes through word of mouth and social media. “[Having an agent] helps a lot in terms of contracts and there’s legal terms that I don’t understand, but I don’t think you have to have it,” says Morrison. “I think it is better to have it once you’ve established yourself and you’ve grown a little bit on your own.”
It’s not always apparent if you’re looking at a stylized fashion figure that the artist is at their best when working from anatomically correct proportions. Knowing how to correctly draw a body allows for a variety of freedom when drawing figures and correctly drawing clothing. So whether you’re drawing from photographic reference or from life, you’ll be prepared with knowledge of the shape and proportions of what may not be visible when drawing clothed figures.
Known for balancing modern designs with traditional elegance, Vera Wang is arguably the most prominent designer of bridal wear in America. Wang introduced her first bridal collection in 1990 after fifteen years editing at Vogue and a two designing for Ralph Lauren. After spending more than a decade dressing countless stars for weddings and red carpets in her ultra-elegant, custom-made gowns (even publishing a book in 2001, “Vera Wang on Weddings”), it was a natural progression for Wang to introduce ready-to-wear in 2004.

After working for Dior, Schiaparelli and Paquin, Pierre Cardin opened his fashion house in 1947. Initially designing costumes for stage productions, he launched his first women’s couture collection in 1953 and women’s ready-to-wear in 1959. Cardin’s company grew into an empire starting in the 1960s when he began licensing his name to a wide array of products outside of clothing.


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Ralph Lauren is worth $7.5 billion, and he got it all because of his fashion sense. In 1970, the first Polo logo was seen in Lauren’s line of women’s suits that was designed in the classic men’s style. Two years later, the famous short sleeve shirt with the Polo emblem appeared, and it soon became a classic. These shirts have been collected by men all over the world ever since. Lauren, on the other hand, has been collecting rare and classic cars. The collection is so unique that it has been featured in the Boston Museum of Fine Arts.


It was through Instagram that Walton landed her first commission — paying $500 (a pretty low fee if you’re an established illustrator), which she couldn’t believe. “It was like, oh my god, they want to give me $500 for something I do in my free time?” Later on, she got an email from the creative director of InStyle, Rina Stone. It turned out an editor had shown Stone Walton’s Instagram, and Walton ended up creating artwork for an 18-page spread in the magazine. “If you have a skill and you just try and put it out there, it’s amazing how you could really reach anybody now.”
Born on April 9, 1963 in New York City, Marc Jacobs suffered a lot with the death of his father at the age of 7. He would eventually move in with his grandmother and that made all the difference. Marc entered the Parsons School of Design and later position at Perry Ellis. Jacobs launched his own collection in 1986, started his own label and continued to impress the fashion world.
Full name is Jagsharan Jit Singh Ahluwalia. JJ Valaya needs no introduction. Another eminent name, a couturier from New-Delhi and has an incredible bridal collection and master of hand-embroideries! He originated the “House of Valaya” along with his brother TJ Singh, in 1992, a lifestyle and luxury fashion house. It has revived and redefined age! In 1994, Valaya became 1st Indian couture-label to have a SOLO SHOW in India. He’s celebrated world-wide in London, Dubai, NewYork, Paris, Singapore, Hong Kong and Johannesburg. It is said about him that he has combined future with past in the present. His pioneering and innovative designs guarantee that the majestic epoch of regal India will remain in power even in the present!
“We love the body of a woman. Coco Chanel was wrong when she said that men were unable to design for women. Women know too much about women and they transpose their needs onto women’s clothes” The idea of women power and women shapes is as good to Dolce and Gabbana as it is for us. In 1985, their first collection was shown in Milan and built their themes on screen sirens, Sicilian widows and a rosary of Catholic kitsch. Dolce and Gabbana are arguably the most powerful and influential designers of our time.
In the fashion world, new designs are presented in the form of hand-drawn sketches before they’re actually cut and sewn. First you draw a croquis, the model-shaped figure that serves as the base of the sketch. The point is not to draw a realistic-looking figure, but a blank canvas of sorts on which to display illustrations of dresses, skirts, blouses, accessories and the rest of your creations. Adding color and details like ruffles, seams and buttons helps to bring your ideas to life.
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