Instagram isn't just valuable for getting your work out there — clients also care about how many people you'll reach if they commission you. “I think for brands that it’s super important to work with someone who also has an audience, because [the brand is] getting the work and they are getting a little bit of advertising as well,” says Rodgers, who now has 435,000 Instagram followers.
“It was the death of the last grand master, René Bouché, in 1963 which really signified the end of classic fashion illustration,” says David Downton, who has almost single handedly kept illustration in the limelight over the last 20 years having sketched in the front row of the couture shows for the last 40 seasons straight; illustrated countless celebrities for Vanity Fair and, in 2009, drawn Cate Blanchett for a record-selling anniversary issue of Australian Vogue - as well as having played “artist in residence” at Claridges for the last decade where he can often be found in Le Fumoir sketching anyone from Julianne Moore or Grace Jones to Michael Caine. “It coincided with the rise of the celebrity photographers - and fashion always voraciously wants what is new.”

In fact, Schiaparelli’s designs were often all too simple to copy, unlike the work of her chief rival, Coco Chanel. After World War II, Schiaparelli, who had lived in New York during the war, returned to Paris and found a different sensibility among its people. The post-war desire for simplicity and practicality made the unique embellishments of her designs less popular, and the endless knock-offs also cut into her profits.
Valentino started his brilliant and admirable career in the world of fashion in 1950 when he moved to Paris to study design. His classically elegant and feminine designs made women look utterly glamorous. The Italian maestro worked at houses Dessus and Laroche before going back to Rome to set up his business in 1959. By the mid-1960s, Valentino was a favorite designer of the world’s best-dressed women, including Jacqueline Kennedy. Among his signatures is a particular fabric shade, known as “Valentino red.”
Meagan Morrison, the illustrator behind Travel Write Draw, on the other hand, got a business degree from McGill University in her native Canada and ended up working in fashion PR in Toronto, completely unaware that fashion illustration existed as a career. She later researched the field and enrolled in FIT’s fashion illustration associate degree program, which helped — but so did that business degree. “I don’t think you have to go back to school [if you want to become an illustrator]. For me, [FIT] was an amazing opportunity to come to New York and establish myself in the city,” she explains. In sum: Choose the educational path that’s right for you.
Collage loose supplemental items together and glue them onto good paper. Often your investigative pieces, like interesting textures or structures, will involve a lot of small samples and clippings. Ideally, the person who reviews your portfolio should just be able to flip through it, so collage all of the smaller pieces on letter-sized sheets of paper to make them more readily accessible. Group items by type, or arrange them in a way that makes sense. Provide labels like "color work" or "experimental glazing methods" as needed, and add small explanatory lines or paragraphs if it is necessary for you to show the reader what you were doing.
The first true “Chanel suit” was produced in 1925; Coco used chains to weigh down the fabric, so that it hung “just so”. She favored ornamentation such as ribbons, pretty buttons, and ropes of pearls. Her feminine touches added style and impact to her wearable designs; in fact, even vintage Chanel designs remain remarkably timeless and easy to wear.
A super adorable blast-from-the-past fashion style, the 50s look is all about bright and pastel colors (unless you’re doing a more ‘pinup’ theme, then you’ll wear black and red very often!) in adorable fashions, usually featuring an assortment of flowers and polka dots. Women will typically either wear a high ponytail or lovely curls with this fashion, and poodle skirts are an absolute must.

After working for Dior, Schiaparelli and Paquin, Pierre Cardin opened his fashion house in 1947. Initially designing costumes for stage productions, he launched his first women’s couture collection in 1953 and women’s ready-to-wear in 1959. Cardin’s company grew into an empire starting in the 1960s when he began licensing his name to a wide array of products outside of clothing.
Casual is a combination of elegance with comfort. This simple style has caught up well with the passage of time and is one of the most sought after fashion styles as of now. None of the exotic and bold items will be in the wardrobe of a woman who follows casual fashion. They would prefer to put on a white T-Shirt and black pants over tight and uncomfortable exotics any day. They tend to keep it simple and match the accessories with whatever the simple clothing they are wearing. See Causal look shopping on Christmas Season.
Lauren first gained acclaim with his wide ties, which were often made of unusual fabrics. These standout accessories were not yet trendy in the late Sixties, when he began to try and sell them to New York stores. Soon, word spread about Lauren’s somewhat dandyish personal style and his flashy neckwear; he used this success to find investors and then he branched out into men’s and ladies suits and casual wear. Eventually, his clothing lines were sold at high-end stores such as Saks Fifth Avenue, where they became extremely popular.
Movement can also help the viewer understand what makes up the clothing you’re drawing or painting. We’ll discuss texture and weight within textiles more fully below, but understand that if a fabric is light and flowy or heavy and stiff, one of the best ways to show that is through how it moves when placed on a body or when the body itself is in motion. 

It’s also an aggression-free means of emotional expression in a world which can all too easily descend into trolling bile, and worse. “The collaboration with Gucci increased my following by 30k almost overnight and yet I didn’t receive one negative comment,” says Downie. Even when her work has generated controversy, she doesn’t enter verbal (or text) discussion. “I just paint the answer.”
Style isn't just confined to your drawing — it's important to hone your image, or personal brand, on social media, too. “I can curate what I’m sharing and what kind of brand I want to be,” says Rodgers. “I can kind of give people a little view into my world.” Doing so can also open up opportunities for projects beyond illustration. “I don’t want to be considered just an illustrator, I am a hybrid of a personality with my skill,” says Morrison, who dreams of making her blog a full-fledged lifestyle site and having her own travel-oriented products. “I think that opens up more opportunities for you as well when you are a bit more multi-dimensional.”

Fashion collection and line both are common terms in the fashion industry. Collections are found within a line. A line may be composed of multiple collections. Every larger apparel companies often have four or five lines that are defined by gender; lifestyle or price point and each line will have a new collection produced for each season. Haute couture, ready-to-wear, menswear, womenswear and childrens wear are considered lines, the clothing shown in each of these categories during fashion runway shows for a particular season makes up the collection.
Sure, it’s a green dress, but is it silk, tulle, or a heavy woven material? The way it’s drawn, the way it drapes around a figure, and even the way it’s colored or painted should give the viewer an idea of the sort of textile being depicted. At the very least, I want to understand what a garment may feel like when worn. If I’m being sold clothing from an illustration, for instance, I should be able to figure out if the clothing is warm and cozy or light and breezy. You’ll want to viewer to understand if the textile is smooth and soft or stiff and itchy.
Collage loose supplemental items together and glue them onto good paper. Often your investigative pieces, like interesting textures or structures, will involve a lot of small samples and clippings. Ideally, the person who reviews your portfolio should just be able to flip through it, so collage all of the smaller pieces on letter-sized sheets of paper to make them more readily accessible. Group items by type, or arrange them in a way that makes sense. Provide labels like "color work" or "experimental glazing methods" as needed, and add small explanatory lines or paragraphs if it is necessary for you to show the reader what you were doing.

You don't have to know how to draw to be a fashion designer. Something that you can do is look at different books on how to draw, so that you can do simple sketches of your designs. Also, the more you practice drawing, the better you will become. If you are going to go to college for fashion, then there will be classes that can teach you draw and sketch.
Instagram isn't just valuable for getting your work out there — clients also care about how many people you'll reach if they commission you. “I think for brands that it’s super important to work with someone who also has an audience, because [the brand is] getting the work and they are getting a little bit of advertising as well,” says Rodgers, who now has 435,000 Instagram followers.

The girl next door. The classic style that’s been around for ages. This fashion style doesn’t pay attention to the latest trends and doesn’t involve anything wild or exotic. This trend focuses on simplicity and cuteness, with a striped tee, shorts, and tennis shoes enough to make her happy. At the end of the day, she just wants to be adorable and casual!
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